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Maybe Huge — Canadian Startup News, Opportunities and Resources
The Data Desk

Proposed Data Collection

The Canadian
startup ecosystem,
in data.

It's difficult to understand an ecosystem when the information about it lives everywhere.

Maybe Huge is building a longitudinal dataset tracking Canadian startup formation, employment, investment, growth, exports and ecosystem participation — beginning in Atlantic Canada.

Where we start

Atlantic Canada:
the first baseline.

The first comprehensive data collection will focus on Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador — establishing a repeatable methodology designed to expand across Canada.

Nova ScotiaNew BrunswickPrince Edward IslandNewfoundland & Labrador

Prototype · Baseline Data Collection Proposed

Coming 2027

2027 Atlantic Canada
Startup Report

Startups Tracked

Awaiting baseline

Startup Employment

Awaiting baseline

New Companies

Awaiting baseline

Capital Raised

Awaiting baseline

Private Capital

Awaiting baseline

Non-Dilutive Funding

Awaiting baseline

Exporting Companies

Awaiting baseline

Revenue Growth

Awaiting baseline

Commercial Pilots

Awaiting baseline

Exits

Awaiting baseline

Metrics shown represent the proposed reporting framework. No results have been fabricated for this prototype.

What we'll
measure.

The analyses the annual report is designed to contain. Every panel below is an empty shell — a structure awaiting its first baseline, never a fabricated result.

M01No data yet
Awaiting baseline data

Startup formation over time

M02No data yet
Awaiting baseline data

Employment and job growth

M03No data yet
Awaiting baseline data

Capital raised by stage

M04No data yet
Awaiting baseline data

Capital raised by province

M05No data yet
Awaiting baseline data

Capital raised by sector

M06No data yet
Awaiting baseline data

Public, non-dilutive and private capital

M07No data yet
Awaiting baseline data

Revenue and revenue growth

M08No data yet
Awaiting baseline data

Export activity and markets

M09No data yet
Awaiting baseline data

Commercialization activity

M10No data yet
Awaiting baseline data

University and research spinouts

M11No data yet
Awaiting baseline data

Founder demographics

M12No data yet
Awaiting baseline data

Startup survival and closures

M13No data yet
Awaiting baseline data

Hiring intentions

M14No data yet
Awaiting baseline data

Fundraising outlook

M15No data yet
Awaiting baseline data

Ecosystem program participation

M16No data yet
Awaiting baseline data

Geographic distribution of startup activity

M17No data yet
Awaiting baseline data

Founder-reported barriers to growth

M18No data yet
Awaiting baseline data

Gaps in ecosystem support

The point of repeating it

One survey tells us
what's here. Repeating it
tells us what's changing.

Maybe Huge is designed to build a longitudinal dataset rather than a one-time snapshot. Repeating standardized data collection will allow startup activity, company growth, investment and ecosystem outcomes to be tracked consistently over time.

  1. 2027 Baseline

    First collection

  2. 2028

    Proposed

  3. 2029

    Proposed

  4. 2030

    Proposed

  5. National Comparison

    Proposed

Proposed cadence. None of these reports exist yet.

Contribute to the data.

Prototype survey — responses are not currently being collected

For founders

I’m a startup

Tell us what you’re building, how your company is growing and what’s helping — or getting in the way.

Start Startup Survey →

For organizations

I’m an ecosystem organization

Help map the programs, capital, infrastructure and support available to Canadian founders — and where the gaps remain.

Start Ecosystem Survey →

Methodology & trust

Good data should be
interrogated, too.

Maybe Huge intends to publish its methodology alongside its findings so readers can understand what the numbers measure, what they don't and how conclusions were reached.

A production version would document

  1. 01Definitions of “startup” and “active company”
  2. 02Inclusion and exclusion criteria
  3. 03Survey methodology
  4. 04Response rates
  5. 05Treatment of missing data
  6. 06Duplicate company handling
  7. 07Funding and investment definitions
  8. 08Privacy and aggregation thresholds
  9. 09Revisions to historical data
  10. 10Known limitations
Maybe Huge — Canadian Startup IntelligencePrototype · No results fabricated · 2026